Crisis during COVID
Women Lead Change with Mel Robbins Conference Case Study
Mission
Save the biggest fundraiser of the year for Women Lead Change, an international non-profit, after COVID19 stopped all in-person events. Keep the conference live, interactive, interesting and educational for the 1,000 participants.
How
The first step was a gameplan. Find the right crews who understood our mission.
Next, get the speakers on board with the new plan.
Mel Robbins was the keynote speaker surrounded by dozens of nationally known and important people including Astronaut Peggy Whitson, Today Show personality Joy Bauer and Ambassador Samatha Power.
Utilizing a combination of a studio, multiple cameras, live Zooms, pre-recorded interviews and the Whova app for live interaction on the Women Lead Change website with a live production crew, we saved the biggest fundraiser for the non-profit.
We used social media, email and TV appearances to spread the word that the Women Lead Change International Conference was still a go.
We received calls from all over the country asking how we did it and how they could save their in-person events alive the same way.
Results
Client
Women Lead Change
Year
2020
