Social Media Storytelling
It’s all about engagement on social media. And you can accomplish that in many ways.
Be helpful. Be interesting. Be funny. Be thought provoking.
Each social media platform whether its LinkedIn, TikTok, Instagram or Facebook has its own specific characteristics and best practices to hack the algorithm.
Client:
Sylvan Learning Centers of Iowa
Year: 2021-2024
Goal: Increase number of calls into centers of families wanting tutoring
How: Using an incremental spend of $250 - $300/month per center targeting demographics including income, gender, hobbies and other very specific categories
A/B testing was applied taking into account wording and colors. We used video and graphics. Graphics worked best.
Added call now button to the ad.
We offered solutions and helpful articles on our main page to supplement the call to action and to reinforce our expert status.
Results: Inquiry calls increased 136% year-over-year resulting in a $180,000 increase in revenue in 2022.
Social Media Storytelling
It’s all about engagement on social media. And you can accomplish that in many ways.
Be helpful. Be interesting. Be funny. Be thought provoking.
Each social media platform whether its LinkedIn, TikTok, Instagram or Facebook has its own specific characteristics and best practices to hack the algorithm.
Client:
We Are Iowa Local 5 News WOI-TV
Years: 2015-2019
Goal: Increase followers and adopt best practices for engagement
How: Adopt new format of using ALL CAPS to introduce the subject matter. Example: LIVE BREAKING
Go live at breaking news or at places most people don’t get to see with interviews in full instead of being edited.
Create interesting engagements with followers. Example: BREAKING UP THE BOREDOM during a record cold snap. A meteorologist put cans outside to see which one would explode first in the deep freeze
Tag other partners for greater exposure
Find other influencers to share, post and like.
Results: Followers in those years went from 3,000 to more than 100,000 organic follows.
The BREAKING UP THE BOREDOM LIVE EVENT had 50,000 live viewers for hours ending with more than 350,000 views and more than 1.2K shares.
